Bad Bunny meets Bolivar Echeverria.
Post-its on wall, Buenos Aires, Argentina, 2025.
This project analyzes the neoliberal hangover: a generational physical and mental state marked by exhaustion, debt, risk, and the search for meaning in an almost desolate present. Using a personal method based on the accumulation and classification of color-coded Post-its, it organizes concepts, references, quotes, and personal thoughts —a kind of externalized inner monologue— that connect to form diagrams and mental maps. Each Post-it functions as a minimal unit of thought, a pixel composing a deliberately simple image, close to digital aesthetics and the humor of virtuality. In this way, the project generates a cartography of the contemporary collective unconscious, where themes such as love, debt, faith, and survival under late capitalism intersect. The resulting diagrams take on forms that evoke emoticons —democratic icons par excellence— proposing a more accessible reading of grand theoretical narratives.
The first phase took place in Buenos Aires during an artist residency, where I developed a mural diagram composed of approximately 1,400 Post-its. Each contained fragments of readings, concepts, and references to the works of many autors from very differents fields, as philoshophy, sociology, photographic and contemporary art theory, alongside personal reflections, everyday notes, reggaeton lyrics, and gossip overheard on the street. The result was a leveling of the conversational tone, one that respects the seriousness of the research while creating connections and avoiding the solemnity that often surrounds complex cultural and theoretical figures.
This project analyzes the neoliberal hangover: a generational physical and mental state marked by exhaustion, debt, risk, and the search for meaning in an almost desolate present. Using a personal method based on the accumulation and classification of color-coded Post-its, it organizes concepts, references, quotes, and personal thoughts —a kind of externalized inner monologue— that connect to form diagrams and mental maps. Each Post-it functions as a minimal unit of thought, a pixel composing a deliberately simple image, close to digital aesthetics and the humor of virtuality. In this way, the project generates a cartography of the contemporary collective unconscious, where themes such as love, debt, faith, and survival under late capitalism intersect. The resulting diagrams take on forms that evoke emoticons —democratic icons par excellence— proposing a more accessible reading of grand theoretical narratives.
The first phase took place in Buenos Aires during an artist residency, where I developed a mural diagram composed of approximately 1,400 Post-its. Each contained fragments of readings, concepts, and references to the works of many autors from very differents fields, as philoshophy, sociology, photographic and contemporary art theory, alongside personal reflections, everyday notes, reggaeton lyrics, and gossip overheard on the street. The result was a leveling of the conversational tone, one that respects the seriousness of the research while creating connections and avoiding the solemnity that often surrounds complex cultural and theoretical figures.
“Bad Bunny meets Bolivar Echeverria”, Installation view, Coordenadas Residency, 2025.
“Bad Bunny meets Bolivar Echeverria”, Installation view, Coordenadas Residency, 2025.
Visitors consulting the map, Coordenadas Residency, 2025.